About
I earned my master’s degree in Integrated Marketing Communication from Emerson College. While at Emerson I was a Corporate Sales Assistant for the New England Patriots. In this role, I established key sponsorship opportunities and developed integrated marketing campaigns for current and potential clients.
I then went on to work for Going.com (Acquired by AOL), a Boston-based start-up company backed by General Catalyst and Highland Capital Partners. Being one of the first employees at Going.com, I invested a lot of time developing online/offline membership acquisition programs. I executed a variety of high-profile events: booking celebrity actress Hilary Duff, Patriots players Wes Welker and Tom Brady, model Giselle, rapper Common, and popular celebrity gossip blogger Perez Hilton. These efforts generated new members for the Website along with profitable revenue streams. I had the opportunity to meet with leading interactive agencies throughout the country and work with nationally recognized brands including JetBlue, Stoli Vodka, Miller Lite, Malibu and Heineken.
After Going.com, I went to work as the Director of Business Development at 211me Inc., a start-up company located in Westborough, MA. I was responsible for all efforts as they related to strategic development and customer acquisition. I orchestrated strategic partnerships with National Amusement and Showcase Live, as well as Viacom Company – Paramount Pictures.
Most recently I was the head of Marketing at Diningin.com. I was responsible for building and overseeing the newly created media team. I also led all aspects of brand management, product development, online marketing, public relations, creative, print, and all offline-marketing initiatives. I had the opportunity to work with renowned restaurant groups including The Cheesecake Factory, Au Bon Pain, Lettuce Entertain You, and Starr Restaurants.
Currently, I serve as the Director of New Media at Fama PR a high-tech public relations firm based in Cambridge, MA. I am also enrolled in the Graduate School of Business Administration at Northeastern University.
