Twitter has become one of the most popular social networking and communications tools on the web. The first thing I did, even before I bought the domain name, “AllWhiteKicks” was to make sure the Twitter handle (i.e. twitter.com/allwhitekicks) was open. Call me crazy, but I refused to purchase a domain name if I could not also get the same handle on Twitter. Read more…

The adidas Originals MEGA Diner officially opened and was ready for business on July 30, 2010. A commercial was posted to the adidas Originals YouTube page and a virtual MEGA diner was created on the adidas Originals website. adidas Originals announced: “Get in line with Paul Iacono for your own tasty MEGA Special, served up fresh by B.o.B. behind the grill. Read more…

Recently, I did an in-depth analysis of my own social networking profiles. I wanted to see just how many people out of the 2,000 plus (Facebok + LinkedIn + Twitter) I actually conversed with in-person on a daily basis. When I did the math the exact calculation came to 0.010 percent (roughly 21 people). Read more…

The article The Importance of a Logo and Marketing Materials reads, “The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally “until they get a few clients” or “until they get started.” Unfortunately, designing their own marketing materials when they launch their businesses instead of having them professionally created will make getting those initial clients more difficult. See some of my work…