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Permalink to My Google Assignment

My Google Assignment

The world has been Googled according to Ken Auletta author of Google: The End of The World as We Know It. Auletta writes, “We don’t search for information, we “Google” it. Type a question in the Google search box, as do more than 70 percent of all searchers worldwide, and in about half a second answers appear.”

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Permalink to How Twitter Helped Me Become An Influencer In The Sneaker Industry

How Twitter Helped Me Become An Influencer In The Sneaker Industry

How Twitter Helped Me Become An Influencer In The Sneaker Industry

Twitter has become one of the most popular social networking and communications tools on the web. The first thing I did, even before I bought the domain name, “AllWhiteKicks” was to make sure the Twitter handle (i.e. twitter.com/allwhitekicks) was open. Call me crazy, but I refused to purchase a domain name if I could not also get the same handle on Twitter.

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Permalink to How Social Media Altered Advertising

How Social Media Altered Advertising

Marketing has traditionally focused on the four “Ps”: Product, Price, Place and Promotion. Social media has morphed into the fifth, and possibly most important “P”: People. A people strategy is at the center of today’s dynamic and fluid social marketing mix.

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Permalink to How I Reached 4M People In One Day

How I Reached 4M People In One Day

How I Reached 4 Million People In One Day

The adidas Originals MEGA Diner officially opened and was ready for business on July 30, 2010.  A commercial was posted to the adidas Originals YouTube page and a virtual MEGA diner was created on the adidas Originals website.

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