I’ve been blogging about white sneakers for quite some time now. As the blog grew in popularity, so too did the inbound emails from leading lifestyle brands. Interestingly enough, they found my niche-based site very influential as it reached a particular group of trendsetters in a very sought after market.
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Developing A Member Acquisition Strategy
As one of the first employees at Going.com (originally HeyLetsGo.com), an events based social networking site, I had the unique opportunity to build a community from the bottom up. I still remember my first day at Going.com – I was confused, lost and unsure of my new found profession.
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