I am fortunate enough to come from a long line of successful entrepreneurs. Most notably, my grandfather who is a pioneer in the trade show business and one of the founding partners of COMDEX, the world’s first ever premier computer trade show.
Permalink to The Modern Rush Towards Social Media Prominence
The Modern Rush Towards Social Media Prominence
The growth of social networks such as Facebook, MySpace and MyYearBook.com, have made it increasingly easy to locate, segment, collect information on, and market to a particular audience.
Permalink to How Twitter Helped Me Become An Influencer In The Sneaker Industry
How Twitter Helped Me Become An Influencer In The Sneaker Industry
Twitter has become one of the most popular social networking and communications tools on the web. The first thing I did, even before I bought the domain name, “AllWhiteKicks” was to make sure the Twitter handle (i.e. twitter.com/allwhitekicks) was open. Call me crazy, but I refused to purchase a domain name if I could not also get the same handle on Twitter.
Permalink to How Social Media Altered Advertising
How Social Media Altered Advertising
Marketing has traditionally focused on the four “Ps”: Product, Price, Place and Promotion. Social media has morphed into the fifth, and possibly most important “P”: People. A people strategy is at the center of today’s dynamic and fluid social marketing mix.
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