A niche market is a narrowly defined group of potential customers. An often used technique for online marketers is Internet-based niche marketing. By appealing to smaller segments of larger markets, referred to as niches, a website can be developed and promoted quickly to uniquely serve a targeted and usually loyal customer base. The Internet has made the online landscape incredibly “efficient” by allowing businesses of all sizes to position their goods with customers that are seeking their products or services. An online niche based marketing strategy can disaffiliate the clutter and place your brand right in front of your core audience.
Before you can go out and market to your audience you need to evaluate your position. Are you a ‘digital native’ or an “immigrant”? What about your audience? Are they web savvy and hip to today’s online culture and technology? Do you have the right communication resources to reach your core demographic? If you do successfully reach them what will your message be? And will your audience understand it?
The growth of social networks such as Facebook, MySpace and MyYearBook.com, have made it increasingly easy to locate, segment, collect information on, and market to a particular audience. Blogging (i.e. WordPress, Blogger, Square Space), and micro blogging sites like Twitter, Posterous and tumblr have seen incremental growth in recent years as marketers utilize these platforms as a home base for their content (i.e. their message) to live. The ease of use and low cost of entry with chance of high return have raised marketer’s eyebrows across almost any type of industry. This is a good thing right? Well, let’s contemplate this for a second. Doesn’t low barrier to entry cause clutter? And if it does, doesn’t that mean marketers will end up paying more to weed out the noise to reach their audience? Want to hear my thoughts and learn more. Visit Nichecircles.com and sign up!
You can also join the Niche Circles LinkedIn group. The purpose of this group is to create a network of marketing professionals with experience or interest in niche-based marketing. The group will promote thought leadership topics, generate discussions and encourage interaction among members. Click here to to join.
